Brief Summary
As a communications and marketing professional at the Washington University Medical Center Redevelopment Corporation (WUMCRC), I have successfully implemented projects that have significantly increased engagement and interaction rates across our digital platforms. My initiatives have led to a 45% increase in reach and engagement, and a 33% boost in interaction rates, contributing to a 30% rise in overall traffic.
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In alignment with WUMCRC’s mission to enhance the quality of life in the neighborhoods surrounding the medical campus, I have crafted compelling communication materials for stakeholder engagement and supported neighborhood events through meticulous video editing and adherence to graphic design standards. My collaboration on safety awareness campaigns and management of social media posts have been pivotal in promoting our safety events and CWE NSI initiatives.
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The Washington University Medical Center Redevelopment Corporation, a partnership between BJC HealthCare and the Washington University School of Medicine, has a longstanding commitment to revitalizing the Central West End and Forest Park Southeast neighborhoods. Through strategic investments aimed at regenerating the market for private business and real estate investment, and enhancing human and social service opportunities, WUMCRC strives to improve physical and personal security within these communities.
For over 40 years, WUMCRC has demonstrated a steadfast commitment to its mission of fostering safe and sustainable neighborhoods that complement the growth and investment of the medical center. Working closely with community partners, WUMCRC continues to drive significant progress in revitalizing the surrounding areas, ensuring they remain vibrant and secure places to live and work.
Washington University Medical Center Redevelopment Center leverages its Instagram account to showcase various aspects of redevelopment projects, and community engagement.
Under the supervision of Executive Director Brian Phillips, the account is managed by a dedicated interns that features stories about the people involved, architectural renderings, and the overall impact of the redevelopment on the community.
WUMCRC's Instagram content strategy offers a diverse mix of development updates, art, events, and behind-the-scenes glimpses into their projects.
A well-planned content calendar ensures posts are timely and relevant, targeting specific audiences, including St. Louis enthusiasts and alumni.
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Regular features like "Business Highlights" and "Here at the Site" keep the content fresh and engaging.
The WUMCRC's Instagram account maintains a consistent visual aesthetic that aligns with the university's branding guidelines.
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The use of the university's colors, fonts, and logos ensures brand consistency across all posts.
The account's grid is thoughtfully curated to showcase a cohesive and visually appealing feed.
Since January, the WUMCRC's Instagram page has reached a total of 1,240 users, representing a 346% increase. This growth is entirely organic, as the reach from organic sources is also 1,240, up by 369.7%, with no contribution from paid ads. This impressive organic reach suggests strong content and engagement strategies.
Since January, the the Instagram page has achieved 1,540 content interactions, marking a 100% increase. This indicates a significant improvement in user engagement, reflecting the effectiveness of the content strategy in capturing audience interest. Diversifying content types, increasing posting frequency, and leveraging user-generated content could drive even higher interaction rates.
The account regularly features high-quality images and videos showcasing vibrant construction around neighborhoods. Posts highlighting bi-weekly projects in the Central West End and Forest Park Southeast areas attract high engagement due to visually appealing content and relatable captions.
WUMCRC frequently collaborates with local businesses, contractors to create content that resonates with its audience.
"We're at the Site" Stories offer real-time updates on events and activities, fostering a sense of immediacy and community. Each post is strategically crafted, using visuals, captions, hashtags, and optimal posting times to maximize engagement.
Testimonials from these collaborators highlight the positive impact of these partnerships on the university community.
Since January, WUMCRC's Facebook reach has increased by 45%, driven by effective social media campaigns and engaging content. This consistent growth suggests a successful strategy. If the trend continues, we can expect a further 20-25% increase in reach by December, enhancing their social media impact and community engagement.
Since January, the Washington University Medical Center Redevelopment Corporation's Facebook page has garnered 2,023 interactions, with 445 from non-followers, making up about 22% of the total. If this trend continues, we can expect around 4,046 interactions by year-end, including 890 from non-followers. This suggests effective content reach beyond the follower base, potentially increasing both engagement and followers with continued strategic content and outreach efforts.
Since January, the Washington University Medical Center Redevelopment Corporation's Facebook page has seen a total of 42 minutes and 9 seconds viewed, up 1,900%. Of this, 19 minutes and 21 seconds are from followers, up 1,300%, and 22 minutes and 48 seconds from non-followers, up 3.4%. This growth indicates highly engaging content, particularly attracting non-followers. If trends continue, viewership could surpass high minutes by year-end.