Colgate project
Over the past few weeks, during my internship at DMI Partners, I've been contemplating strategies for rebranding established products while preserving their essence. In this pursuit, I delved into the histories of enduring brands such as Colgate, gimMe Snacks, and Snuggle, all of which have enjoyed decades of success. It became evident that adopting an excessively progressive or radically altering the brand's direction could risk alienating loyal customers who have come to depend on it. Instead, I directed my focus toward enhancing and building upon the brand's existing strengths.
In the case of Colgate, my approach involved showcasing the brand in novel and compelling ways. I proposed featuring young models on magazine covers to advocate for the importance of oral health from an early age. Additionally, I suggested a collaboration with Red Nose Day to promote a new charitable event and the distribution of "school-prep" related emails at the commencement of each school year. By providing valuable content and resources, Colgate can foster a sense of community and goodwill among customers. Ultimately, my goal is to ensure that customers maintain positive associations with the brand, cherishing it fondly for years to come.
Front cover of Health Magazine
The paragraph describes the design approach for a front cover to promote Colgate. The author explains their personal preference for minimalism and keeping projects simple. They also highlight the importance of using positive and encouraging language in the design. The emphasis is on showcasing pearly teeth in the images and conveying the message of feeling confident in your smile.
The design is intended to be easily understandable and engaging to the reader, requiring only a few seconds to convey the message. Overall, the goal is to promote Colgate's message of dental health and instill confidence in their customers' smiles.
Red Nose Day's collaboration
Collaborating with nonprofit organizations is an essential part of corporate social responsibility, and it aligns with the values of many companies. In the case of Colgate's partnership with Red Nose Day, the collaboration will help raise awareness about the needs of underprivileged children worldwide. Colgate's involvement in this cause will demonstrate its commitment to social responsibility, which can strengthen its brand reputation among its target audience.
By collaborating with Red Nose Day, Colgate can also reach new customers who are passionate about social causes and are more likely to support brands that align with their values. This collaboration can generate significant media coverage, both online and offline, which can help Colgate reach a broader audience and create a positive impact on society.
Back to school saving email
With the start of a new school year, families with children are often excited but also concerned about the numerous preparations and purchases required. From buying a brand new backpack to restocking school essentials, the expenses can quickly add up, causing financial strain. Colgate recognizes the financial burden that families may face during this time and wants to provide support by offering bundle deals and other discounts on dental care products. By providing affordable options for maintaining good oral hygiene, Colgate hopes to alleviate some of the financial stress for families during the back-to-school season.
Billboard
When I saw the "tell them you go to SLU" billboards at Saint Louis University, it sparked an idea for a Colgate version. Colgate has a long-standing reputation for producing high-quality dental products that are trusted by consumers all over the world. The brand is already well-known and recognized, so it seemed like the perfect opportunity to create a simple and effective advertising campaign that would emphasize the power of the brand itself.
By focusing on the idea that "less is more," I decided to create a Colgate version of the billboards that would be minimalistic, yet impactful. The goal was to create a campaign that would showcase Colgate's products and their effectiveness in a simple and straightforward way. The design would be clean and uncluttered, allowing the focus to be on the brand itself and the message that it delivers.
The resulting campaign was a success, with the billboards generating significant buzz and attention for Colgate. The minimalist approach resonated with consumers, and the message was clear and easy to understand. The campaign served as a reminder of the power of the Colgate brand and the importance of keeping things simple and straightforward in advertising.
